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Sean Michael Schoff
Photo-Graphic Artist | Art Director | Information Architect/Designer
678.522.0369 : 10am-5pm
OBJECTIVE:
Contract, entrepreneurial and freelance opportunities to employ my vast experience in planning and production of creative media for interface, and information design, print, promotion and web projects.
EXPERIENCE:
Successfully planned, conceptualized, designed, directed, produced, and deployed over 1500 Web, identity, print, and software projects for organizations in the following industries: apparel, architecture, automotive, beverage, broadcast, chemical, education, financial, government, health, home search/building/improvement, hospitality, legal, medical, music, newspaper, non-profit, printing, real estate, recruitment, restaurant, software, sports, textiles, telecommunications, and training.
Re-structured and re-designed a bandwidth-intensive, profit, and user-centric site architecture with high-impact branding to support a Top 10 popular "satire" entertainment Web destination, in we successfully un-tapped revenue streams, in-turn yielding a 30% increase in monthly revenue within the first 3 months(subsequently 300% increase within 6 months) of restructuring, despite the post "dot-com" economy using "Viral Grassroots" and traditional broadcast media promotion through "Talk Jock Rox Theory of PR".
Established, recruited and led a technology-driven Creative Department with a "Creative Teamwork Model" that self-produced process and technology guidelines, propelling the department into profitability within 9 months of conception.
Developed a scalable "Information Architecture and Design Process Model" for corporate site-planning with a focus on usability, design, functionality, and revenue-building.
In 1997, pioneered Atlanta's first local streaming Internet Indie Radio Show, RadioWIRED.com, Cox(1998). Followed by streaming technology design for SongScope.com(1999). (Subsequently, launching GeorgiaMusicRadio.com Network.)
In 1997, developed the "High-Impact, Low Bandwidth Theory of Design", involving techniques for conceptualizing, planning and designing engaging Web content production for low-bandwidth users.
Managed, designed and produced a monthly, multi-locale print publication with a distribution of over 500,000.
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SKILLS:
Design Print | Web | Screen
Creative Direction
Art Direction (All Media)
Information Architecture
Information Design
Interface Design
Creative Process
Creative Estimation
Conceptualization
Online/Offline Branding
Search Engine Optimization
Digital Asset Management
Effective Branding
Effective Advertising
Effective Marketing
SalesForce Empowerment
Multimedia Integration
HTML/PowerPoint Training
SOFTWARE/TECHNOLOGY:
HTML (11yrs)
Adobe PhotoShop (12yrs)
Adobe Illustrator (10yrs)
Adobe Acrobat (10yrs)
Macromedia Flash (7yrs)
RealMedia (9yrs)
Quark (3yrs)
PageMaker (2yrs)
Various 3D Apps.
Fontographer
FileMaker Pro
JavaScript integration
DHTML integration
SMIL integration
IPIX integration
JAVA integration
ASP integration
PHP integration
JSP integration
CFM integration
TANGO integration
CGI/Perl integration
Blogger integration
CMS integration
SEO systems
ROI systems
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POSITION |
ORG. |
PERIOD |
DESCRIPTION |
Creative Consultant
Digital Strategist
IA, Art Director,
Media Designer
Print Designer
(Freelance/Contract)
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SeanroX.com
GRAPHIC STUDIO
creative media design/
Basset & Becker Advertising |
Aug. 1995-
Present |
Conceptualize visual identity, campaigns, multi-media projects for on and off-line projects. Information Architecture, strategic web design, streaming media strategy implementation. Integration with software. For various clients including: Coca-Cola, Mariott, Pryor, Intermedia Communications, Virtual Resources, eTrain, Jobs.com, Collective Soul and other entertainment, hospitality, music, and technology organizations.
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Graphic Studio Partner, Creative Director
Creative Consultant/A&R, PR, Copywriter
Songwriter
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Songscopesm/
VisionMusicGroup/
The Loft Recording Studio
SongScope Records
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Apr. 1999-
2007 |
Guide the visual identity, conceptualize campaigns for on and off-line project campaigns, strategic web design, streaming media strategy Product development, branding, imaging & promotional media for recording artists and projects.
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Interactive Director
Digital Strategist
IA
Media Designer
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CharBaxter.com |
Jan. 2001-
May 2001 |
Eastablished Internet Development/Marketing Programs. Propose, Architect, Conceptualize, Design, and Produce web|multimedia identity, campaigns, multi-media projects for on and off-line projects. Information Architecture, strategic web design, streaming media strategy implementation. Integration with software for Technology and Franchise Corporations.
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Creative Dir.
Dir. of IA
Sen. Designer |
Definition 6 |
Mar. 1998-
Aug. 2000 |
Established the Creative Department process and team. Planned, conceptualized, designed, directed, produced, and deployed over 100 Web, identity, print, and software projects. For various clients including: Equant, Idapta, Harland, Star94, Beazer Homes, JimWalter Homes, Gould Plastics, Solvay.
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Asst. Art Director
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HomeCom.com |
Apr. 1997-
Aug. 1997 |
Conceptualize and design web and print projects.
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Pre-Press Technician
Ad Compositor
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Standard-Times |
May 1995-
Apr. 1997 |
Managed, designed and produced a monthly, multi-locale print publication. Print Ad & Identity Design.
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Annoucer/DJ
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KGKL |
Aug. 1994-
Feb. 1996 |
Announcing, digital audio production, MC
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Video Producer
Graphic Designer
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SafeCar, Inc. |
Oct. 1994-
Mar. 1995 |
Industrial video capturing, editing, graphic design, announcing, digital audio production. Maintaining A/V equipment.
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TV Studio Engineer
Video Editor & Producer
WideBand Tech.
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USAF/NASA |
Aug. 1991-
Oct. 1994 |
OH MAN!!! Sorry, that's classified.
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Camera Operator
Light Tech. | MCO
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CBS/FOX Affil. |
Oct. 1989-
Jul. 1990 |
Live camera operations, studio lighting, tape operation, anchor assistance.
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Designer
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Old Pueblo IronWorks |
Feb. 1989-
Aug. 1989 |
Custom furniture design, to-scale graphing.
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