Sunday, October 26, 2008

The Time is Right. How Columbus, Georgia Industry Can Lead Globally.

Capital gain tax cuts were a recent scheme for "distribution of wealth" for a period of time. A form of welfare for the successful to inspire innovation. Did you? Some innovated and grew their businesses while others invested in beach condos at inflated prices.

Due to the economic changes, the tax scheme time may be over. For all that have benefited the last 8-10 years -- congratulations. Now is the time to grow your business/new business through innovation. Reinvest that money in new technologies and paradigms within your own industries.

1. Figure a way to play on the global scale.
2, Hire some educated Americans professionals to help you.
3. Hire a great communications firm to assist you in branding, positioning and marketing your business.

What I've stated above is the answer for the $250k+ business owners to grow to $1M businesses by simply working more strategically. The world is hungry for American ideas and ideals. Working together, I believe we all can push QUALITY Columbus ideas, goods, services further into the global market. This is why I believe in the free market, and more importantly -- why I love the future I imagine for Columbus, Georgia.


Coffee. Wine. Beer. Insurance. Brownies. Roots Music. Real American Folk Art. Outdoorsman Culture. Kudzu as Biofuel. Inspirational Lectures. Craftsmanship. Architecture... and the media documenting it all.

Join me.
peace-
seanrox


© seanrox.com.

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Tuesday, February 19, 2008

The Difference: Good Vs. Great Ideas.

For many years, I've been receiving a free independent email newsletter geared towards copywriters. (from Jack Forde) Not sure how I got on the list, but it's been a pleasant weekly pep-talk about Creativity these many years.

Sure, I write copy. A rogue spattering of techniques with little formal education other than the love of the "story" itself. The mix of solid design with nuanced copy... now, that's the creative edge in a competitive industry sharing ideas. Examine this excerpt of today's newsletter, where Jack illustrates the difference between a Good Idea and a Great Idea. Here is Jack's head on nail:

* Great Ideas Simplify: A really great idea simplifies what was once tough to convey, in a head- smacking-obvious kind of way.

* Great Ideas Focus: The tighter the focus of an idea, the more power it has. One thought, expressed in one sentence.

* Great Ideas Inspire Action: If you "think up"
plenty but do nothing, it's mind-power wasted. Great ideas inspire great acts in response.

* Great Ideas Are Actionable: If you can't put the idea into practice, what's the point? Insight without usefulness isn't worth a heck of a lot to most people.

* Great Ideas Create Familiarity: Creativity is all about finding links between what we already know and what we've just discovered. Metaphors with a twist.
A bridge between the already-known and the new.

* Great Ideas Connect People: An "idea ahead of its time" is really an idea that fails to ride the tide of mass desire. And, arguably, ideas that fail to do that aren't so great after all.

* Great Ideas Inspire Hope: We latch on to ideas that will take us places. This is especially true for marketers, where the idea is the solution we're selling.


Thanks Jack!
peace-
seanrox


© seanrox.com.

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