Best-Selling VIDEO: Author Malcolm Gladwell: What if Newspapers Had Just Been Invented?

For the past year in blog posts, conversations and forums I've been defending the future of a paper news product yet the localized or niche newspapers must accept a modified business model. Newspapers must innovate with the paper products they offer AND shouldto accept the role of a branded, biased information gathering and distribution. Not a very sexy title. So, BBIGD it is to be known!

Below, one of my favorite authors, Malcom Gladwell, expands the idea gobs more eloquently than I...



peace-
seanrox

---

© seanrox.com, Sean "Rox" Michael Schoff. Eagle Scout. Airman. Artist. Dad.

How to Save Newspapers through Content and Design Innovation

In the continued story defending the innovation of newspapers, below is a video from TED.com, where a former Eastern Bloc designer transformed a traditional newspaper into a phenomena.

There is no reason for community newspapers to die. It's not about economics, it's about innovation. Instead of news execs outsourcing creative abroad, great art directors could save the newspaper from the boardroom...




peace-
seanrox

---

© seanrox.com, Sean "Rox" Michael Schoff. Eagle Scout. Airman. Artist. Dad.

Smart: Google's CEO is Right. Newspapers are Not Evolving.

MISSING THE STORY ALL TOGETHER.
Earlier, I "twat" a smart link about Google's CEO telling newspapers they don't need to die -- just create a better product.

Because my Twitter account is connected to my Facebook account, which changed the my status, which prompted a friend I knew in Texas from 18 years ago to comment nostalgically about the Era of the Newspaper. (Hi Tom.)

I am sorta bummed about the many newspapers around the nation going belly-up. Seems like an end of an era. Ever seen the movie "The Paper" with Michail Keaton, Robert Duvall, Glenn Close, Marisa Tomei and Randy Quaid? One of my fav movies of all time. ~ Tom

Before I could comment, a mutual friend from years back blasted:

If todays papers had the morals of those people and would print the news instead of commentary, maybe they wouldn't be shutting down..... Printed medium used to be the only non-biased source of news, now its not..... Sad day for all. ~ Clint

I added:

Hell yea, but the newspapers dying across America is case of executive stupidity due to lack of creativity.

CASE ONE.
Newspapers are the natural "winner" in local news due to archive lifespan, customer retention and the ability to place a PHYSICAL OBJECT in every person's hand, everyday.
... Read More
CASE TWO.
Newspaper sites should cover their city and region aesthetically and impeccably. Careful information gathering and filtering... then, reporters find the stories rise from trolling the data -- quotes, statistics, blogs, video, audio, social networks from the people. The newspaper tells the story of a place -- your town, USA. It is a paper's duty to its city and it's history.

*smells newsprint*
Whew. :)

The real story newspapers should be covering is not that something was said, but how it affects us in our own communities. People will stop to read this new MUST-HAVE hidden story in which everyone of us are included. Then, newspapers can sell accompanying, engaging PR/adspace for companies again.

The people, the city, the changes from one time to the next... the story is not being told, so the lazy storytellers are dying.

And... here's that link about the Google CEO: http://bit.ly/daMjc

peace-
seanrox

---

© seanrox.com, Sean "Rox" Michael Schoff. Eagle Scout. Airman. Artist. Dad.