Wednesday, June 24, 2009

SouthernZen: The Sweetest Text Message

And I read:

Kai heard the duck on the clock...He knows daddy is supposed (to be) on his way.
peace-
seanrox



© seanrox.com, Sean "Rox" Michael Schoff. Eagle Scout. Airman. Artist. Dad.

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Monday, March 2, 2009

Southern Zen ( 2nd verse REVISITED)

VERSE TWO.

In every life we learn, that the page will turn,
As long as it is written.

Your couriosity, leads you where you'll be,
forbidden and forgiven.

The more that we create, share, and celebrate,
together, better we are gettin',

So, remember all the colors and the songs upon The Tree,
Those from long ago, and those we've yet to breathe,

Three, two, one,
Our family's become,

Come on and raise your hands,
Cuz we're livin' Southern Zen.

 


© seanrox.com.

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Tuesday, January 13, 2009

Centrist Rise

In these days, each zealously pushes either to the edge of their own cliff.

Between the two, a hill rises high above rhetoric.

A vantage point for the centrists to watch the silly trenches dug around them.


peace-
seanrox


© seanrox.com.

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Tuesday, April 29, 2008

Peggy Noonan's View: Brilliance in Journalism

In this week's article in the Wall Street Journal, Peggy slides America's tiredly-complex sentiment into context with The View from Gate 14.

During my slow motion read, the world may have stopped, and I believe they have awards for such craftsmanship.


© seanrox.com.

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Tuesday, February 19, 2008

The Difference: Good Vs. Great Ideas.

For many years, I've been receiving a free independent email newsletter geared towards copywriters. (from Jack Forde) Not sure how I got on the list, but it's been a pleasant weekly pep-talk about Creativity these many years.

Sure, I write copy. A rogue spattering of techniques with little formal education other than the love of the "story" itself. The mix of solid design with nuanced copy... now, that's the creative edge in a competitive industry sharing ideas. Examine this excerpt of today's newsletter, where Jack illustrates the difference between a Good Idea and a Great Idea. Here is Jack's head on nail:

* Great Ideas Simplify: A really great idea simplifies what was once tough to convey, in a head- smacking-obvious kind of way.

* Great Ideas Focus: The tighter the focus of an idea, the more power it has. One thought, expressed in one sentence.

* Great Ideas Inspire Action: If you "think up"
plenty but do nothing, it's mind-power wasted. Great ideas inspire great acts in response.

* Great Ideas Are Actionable: If you can't put the idea into practice, what's the point? Insight without usefulness isn't worth a heck of a lot to most people.

* Great Ideas Create Familiarity: Creativity is all about finding links between what we already know and what we've just discovered. Metaphors with a twist.
A bridge between the already-known and the new.

* Great Ideas Connect People: An "idea ahead of its time" is really an idea that fails to ride the tide of mass desire. And, arguably, ideas that fail to do that aren't so great after all.

* Great Ideas Inspire Hope: We latch on to ideas that will take us places. This is especially true for marketers, where the idea is the solution we're selling.


Thanks Jack!
peace-
seanrox


© seanrox.com.

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Sunday, February 17, 2008

Live Show: Join me at Fountain City Coffee on Tuesdays from 7pm-8pm

Finally, I've secured a weekly acoustic show on Broadway at Fountain City Coffee. I'll be opening up for Trivia each Tuesday from 7pm-8pm. The barista's on staff can steam you a mean latte or share a glass of wine or bottle of beer with me.

I began writing songs on guitar 10 years ago, and by nudge and more nudges, I'll be performing many of the songs my friends and family have heard throughout the years... with a renewed sense of everything.


See you there at 7pm each Tuesday for the coming months. I'll have Southern Zen Hymnals printed out for you to follow along with me lyrically while you sit back and relax.

peace-
seanrox




© seanrox.com.

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